Adam Ruth
posted this on August 01, 2010 22:10
http://www.adobe.com/products/reader/rdr_distribution1.html
NOTE: You will need to apply to Adobe to distribute Adobe Reader, even though it is a no-cost item. The approval process may take a couple of hours. You will be emailed a link to download the distribution file.
Select the installation file in the "Installer File to Deploy" field. Below are some common switches, or parameters, to install with.
/sAll /s /rs /msi"ALLUSERS=TRUE EULA_ACCEPT=YES SUPPRESS_APP_LAUNCH=YES"

Comments
The command line parameters:
will work only with the Adobe Installation file ending in .EXE (e.g. AdbeRdr940_en_US.exe)
Since you are deploying with an MSI you only need to modify the specific Windows Installer parameters via the PARAMETER=VALUE keys.
Have this line be your only entry in your Command Line Parameters field
Note, when you pass these keys to the an EXE installer you need to have double quotes around (since you are passing more than one value). When your Installer file is a .MSI file the quotes are unnecessary (and in fact, will prevent a successful deployment)